Some people love innovation and some don’t because they might be afraid of it. Especially in the medical sector people fear a loss of humanity when it comes to digitalization of procedures they have been used to their whole lifes. One of these procedures is the anamnesis. IDANA created a software that helps to improve the process of anamnesis. Our job was to show the people (doctors, medical assistants and patients) how they can benefit from this innovation – and that’s what we actually did.